Updated May 19th, 2016: I never realized that this article would get into the Google top 5 and have SOOOOO many people reading it. I guess it is a good thing and a bad thing. For those of you looking for a website to use in the auto transport industry, jTracker & Central Dispatch are still the best currently. However, I still think these websites suck ass in the grand scheme of things. I mean, how could Dealer Track spend $74 million to buy these sites (along with a few others) and then not put a penny into them? With nearly everyone having/using a smartphone, why are jTracker and Central Dispatch not mobile friendly. Why is it that I log into Central Dispatch and it looks like I took a big shit on my screen because everything is all mashed together???
Hey Dealer Track, I am for hire as a consultant if you want to make your websites to be cutting edge feature wise and actually work properly on ALL devices. I will only charge you all $100 per hour for my time. That should seem like pennies for the price you paid for this pile of crap. 😉
If you are in the auto transport industry then you know Central Dispatch and jTracker, owner by Dealer Track. These companies are the largest companies in the industry. Central Dispatch is a load board where brokers post vehicles that need to be transported to another state and the transporters can find the vehicles they need for their route. The website that brokers use on top of Central Dispatch is jTracker. This website is an account manager site where you get leads coming in from your chosen lead provider, quote the customers, maintain the lead, and post onto Central Dispatch.
The problem with these companies is that they are the largest in the industry and the updates, costs and site/server maintenance is subpar. People are always complaining about how the site is slow today, the server is down, the features are outdated, the rating system sucks and there should be a better system for all of us to use. There are a few different load board and account managers out there, but they either cost just as much to use and don’t have enough traffic or they are just a horrible knockoff. Why would a company spend the money to transfer over to Auto Broker Dispatch, Carriersoft, or Auto Transport Plus if they will not have the rest of the industry convert over as well? Why would these companies charge so much for their service fee if they want to take over market share from Central Dispatch and jTracker? It seems as of they would realize that if they charged a low amount and really got companies to convert that they can slowly raise the prices in the future.
The industry needs a company to step up and take control of the industry beside Dealer Track. Someone who has the money to invest into a business that will eventually take over as the leader. A company that will have a vision and listen to its customers to make the website the best it can be and have the people using it be happy.
Give the site away free for all truckers. That will get them on board. Have free text/emailing to truckers when a car becoming available in the routes they choose. Then charge all brokers $50 for unlimited use. If a company would do that, they would make about $25,000 a month on just brokers. What happens 2-3 years down the road when truckers are then paying $10 for unlimited use and brokers are paying $75 for the use. That would take the monthly earning to about $65,000. I think most companies could afford a small window of not profiting a tremendous amount to make the big bucks a few years down the road.
Who is going to be the company or the person to step up and get it done?