Auto Transport Quote Services has reports in the past about the success of Jeep and its branding. The Jeep brand has a cult-like following because it is durability and off-roading capabilities. Jeep has shown interest in making a high-end luxury off-road vehicle recently, but Land Rover has shown interest in coming back to that market as well. That just means that off-road vehicles will start getting an overhaul into the luxury category very soon. Land Rover has been discussing bring back the Special Vehicle Operations (SVX) department for its client looking to have a luxury SUV but also having off-road capabilities. Experts that received the lead or rumor are saying that the first vehicle Land Rover will debut with the SVX label would be the new Defender. It does make sense because the last SVX labeled vehicle was a Defender back in the early 2000’s.
The Jaguar Land Rover group has had recent success with their SVO division with a high performance Range Rover Sport SVR and their is a Jaguar F-Type SVR in the pipeline as well. Bringing high performance, off-road capabilities and extreme luxury is a category that is uncharted currently. It will be a breath of fresh air to see something new a innovative come into the marketplace. Land Rover was first known for its off-road vehicles, but it has lacked in that field for many years. Yes their vehicles have 4×4 capabilities, but bringing the SVX label back will bring them closer to their roots while still upholding its current luxury status in the market.
We think that is Land Rover does start putting SVX labels on their vehicles and making their high performance with extreme off-road capabilities and giving the customer some awesome luxury will be a winning combination and will give the high middle-class and the upper class vehicles to look forward to that they have have fun in and have the family along for the ride as well.