Being in the auto transport industry as a broker can be challenging to figure out how the company will generate leads. The company could do their own paid advertising (Pay-Per-Click Campaigns), they could do SEO for their website and generate organic leads, and/or they could purchase leads from an auto transport lead generation website.
At Auto Transport Quote Services, we like to explain to broker companies that call us about how we do things and how we truly are different than our competitors. Broker companies get spammed all the time by lead sites claiming to have the best leads and best conversions and whatever else they want to brag about. The problem is that how is a broker company suppose to know who is truly the best. We at Auto Transport Quote Services will solve this problem for good.
Marketing a website and the types of keywords that are being marketed for makes a big difference as to the quality of the lead that will be generated. Generic keywords such as “Auto Transport”, “Car Shipping”, “Car Transport”, “Auto Shipping” are actually the worse keywords because the leads are the most garbage. These keywords will generate a ton of leads for the lead provider, but they will have extremely poor conversion rates for the brokers. Majority of these customers that type in generic key terms are not serious about actually getting a vehicle transport, they simply want to know how much it costs because they were THINKING of maybe transporting something.
Stay away from companies that are bragging about their ranks on the Search Engines because those are the companies that put their wallet first and the quality of the leads second.
Marketing to key terms that are more precise such as “How To Transport A Car From Florida To New York”, “best auto haulers” or even “cheapest way to ship a car” will have a more educated customer and is more likely to actually need a service to transport their vehicle instead of just maybe needing a service. These long-tailed & more precise key terms will generate less leads overall, but will be a more quality lead and will convert at a higher rate.
When we mean it is all about marketing and not about quantity, it truly is just that. Marketing to better overall customers will, in the long run, be a more effective business plan and will have long term broker company relationships. If you are a broker company is search for a quality lead provider please give us a call at (866) 594-3187 and press extension 2 to speak with the owner Nicholas Dutko.