For many years Land Rover has dominated the luxury SUV market along with Mercedes-Benz. We usually give out five different transport prices Land Rover’s each week and usually have about 3 services a week for the brand alone. That may not seem like much, but it is when ATQS only has about 5% of the total industry.
With Land Rover and Mercedes-Benz dominating that industry there is another player that is looking to get into the mix and Land Rover and Mercedes should be worries. Jeep has shown interest and has made the statement that they are in the process of building a luxury SUV with he Jeep Badge to be a direct competitor to Land Rover and Mercedes. The reason Jeep is a brand that other brands should be scared of is because there customers are die hard customers. If it has a Jeep badge on it, it is perfect. That can take people away from purchasing the Land Rover Evoque, Range Rover or even Mercedes-Benz M-Class.
Jeep is currently is the mid-range price point with the Jeep Cherokee, Grand Cherokee and others in their lineup, so a super luxury Jeep is something that has never been done before. Inside of the new Jeep Cherokee is pretty luxury itself, so we can only imagine what a Jeep in the $50,000 – $70,000 will look like and will feel like. We believe all Jeep enthusiasts are looking forward to seeing the new luxury model and for sure test driving one. We can already bet that one test drive will result in a purchase, at least it happened to my wife when she test drover the 2015 Jeep Cherokee.